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By Dick Stroud Overview, Authors, Access Detls, Table of Contents, About the Author, Bibliographic Information, and Additional Notes
The Internet fundamentally transforms business dynamics across multiple dimensions such as operational processes, marketing strategies, sales distribution channels, customer support systems, competitive landscapes, resource allocation, and organizational management frameworks. This book by Dick Stroud provides insightful analysis to help corporate leaders navigate these changes, enabling them to leverage the technological opportunities presented by this digital landscape.
Overview:
This book serves as a strategic blueprint for corporations ming to effectively utilize the Internet in their operations. Without delving into technical complexities, it explores how the evolving dynamics of the internet influence business practices and outlines practical strategies that can be implemented. The goal is to equip managers with an understanding of these impacts and guide them towards informed decision-making.
About this Book:
This publication synthesizes the foundational drivers shaping Internet evolution, their implications on commercial activities, profiling current usage patterns among various industries, dissecting how it reshapes business processes, examining marketing transformations, analyzing sales channel disruptions and customer support innovations, advocating for strategic shifts necessary to adapt, emphasizing the changing attitudes of managers towards digital integration, providing options for embracing or mitigating these changes, discussing management challenges, identifying critical success factors, and projecting future developments.
Key Topics:
The book covers diverse aspects including understanding internet growth drivers, market players using the Internet effectively, business process modifications influenced by online technology, marketing strategy adaptations prompted by e-commerce trs, sales channel transformations and customer support restructurings, strategic decision-making processes for organizational change, adjustments required in managerial mindsets, exploration of various strategies that can be adopted, examination of benefits versus disadvantages associated with each option, provision of tools to diagnose suitability of certn approaches for specific business contexts.
Author:
Dick Stroud is a seasoned business consultant specializing in Internet-related corporate strategy. His experience includes senior roles at leading companies like Olivetti, IBM, and PA Management Consultants. He also serves as the course director for the Chartered Institute of Marketing's Internet trning program and has delivered lectures at prestigious institutions such as London Business School and Southampton University Business School.
Bibliographic Information:
Author: Dick Stroud
Publisher: Palgrave Macmillan Ltd.
ISBN Numbers: 978-0-333-69851-8 Hardcover, 978-0-333-98147-4 eBook
Publication Date: June 19, 1998
Edition: First Edition
Additional
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The book offers a detled exploration of the Internet's transformative impact on corporate environments. It covers strategic considerations essential for businesses to thrive in the digital age and guides readers through of integrating online strategies effectively within their operations.
The following sections include a structured table of contents with hyperlinks that could be created by placing direct links to each chapter in this text.
The book provides managers with on leveraging technological advancements, understanding how the internet influences competitive landscapes, and devising strategies for marketing, sales, customer support, and organizational transformation. It serves as an indispensable resource for anyone looking to navigate the complexities of digital business strategy.
Additional metadata would include the ISBN numbers, DOI link, publisher's imprint detls, copyright information, and a list of other resources that might be avlable such as supplementary materials online.
Contact Information:
Dick Stroud
Address: To be provided
Eml: [email protected]
This contact information is for reference purposes only and may not reflect current detls.
This guide promises to be an essential companion for corporate leaders ming to strategize effectively in the rapidly evolving digital domn. It equips readers with comprehensive knowledge on how businesses can harness the Internet's potential to drive innovation, efficiency, and growth.
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